Nivia Sports is an Indian corporate and sports equipment manufacturing industry founded in 1934 at Sialkot and named Freewill Sports Pvt Ltd.[2] Later the company shifted to Mumbai and finally headquartered in Jalandhar, Punjab, India which designs and manufactures sports equipment, accessories, and sportswear including athletic clothes, and footwear.[3][1] It has been the official ball partner for most reputed national and international leagues and tournaments including Indian Super League,[4] The Basketball Federation of India,[5] All India Football Federation,[6] Volleyball Federation of India,[7][8] Sri Lanka Super League.[9] Nivia's basketball has received certification from FIBA, the International Basketball Federation.
